

No words can capture the essence of Rolex style. A style that comes to life in every watch and that makes it unique and inimitable. And that is why we invite you to visit our Boutique to fully grasp the suggestions and emotions of the Rolex world. Immersed in an atmosphere that has the flavor of a living past, made unparalleled by a unique and unrepeatable context, an integral part of an architecture that defies the laws of nature, the Rolex boutique in Florence is the result of perfect alchemy between elegance and dynamism, respect for the past and avant-garde, courtesy and hospitality.