No words can capture the essence of Rolex style. A style that comes to life in every watch and that makes it unique and inimitable. And that is why we invite you to visit our Boutique to fully grasp the suggestions and emotions of the Rolex world. Immersed in an atmosphere that has the flavor of a living past, made unparalleled by a unique and unrepeatable context, an integral part of an architecture that defies the laws of nature, the Rolex boutique in Florence is the result of perfect alchemy between elegance and dynamism, respect for the past and avant-garde, courtesy and hospitality.
BOUTIQUE ROLEX - Ponte Vecchio Firenze
Over the many centuries of its history, the Ponte Vecchio has been transformed several times, in a story of destruction and reconstruction that has entailed repeated metamorphosis of the architectural structures and significant changes in use, from the sale of food to the goldsmith shops, which have in the bronze effigy of Benvenuto Cellini, on the western terrace, their tutelary deity. The pursuit of excellence inspired the Medici government to use the oldest and most prestigious "passage" bridge with a view of the splendor of goldsmiths. It was for this reason, in fact, that Duke Cosimo entrusted Giorgio Vasari, in 1565, with the construction of the Vasari Corridor In search of that same excellence, Boutique Cassetti wanted and knew how to create a link between the Ponte Vecchio and Rolex: a new bond, but also deeply ancient, in the name of time, indeed of Time, whose reliable and exact measurement has committed humanity since the dawn of civil life. Ponte Vecchio and Rolex face the challenge of Time in their own way. .
One enters the third millennium with the load of its august past: the stones that have suffered the onslaught of floods, the plasters and tiles that need constant maintenance and restoration to resist wear. Ponte Vecchio thus wins its battle with Time, becoming more and more precious and famous thanks to Time. The other creates watches of excellent quality, capturing and questioning the very essence of time eternally flowing and returning in the rhythms of the day, of the season, of the year, thanks to instruments that are no less exact than beautiful. From the windows and shelves of the elegant Cassetti Boutique, with attention to every detail and artistically adorned with a nineteenth-century glass bezel, the quality of Rolex watches reverberates a lasting value that is a value not only for the bridge itself, but for the whole city. of great significance
ROLEX AT CASSETTIImmersed in an atmosphere that has the flavor of a living past, made inimitable by a context that has the unique and unrepeatable, an integral part of an architecture that defies the laws of nature, the Rolex boutique is the result of a perfect alchemy between elegance and dynamism, respect for the past and avant-garde, courtesy and hospitality.